Chalk Paint® by Annie Sloan
By leading the decorative painting revolution over the last three decades, Annie Sloan is widely recognised as one of the world's most respected experts in paint and colour.
Now a global phenomenon, Annie first developed the Chalk Paint® range in 1990 to answer the need she had for a versatile paint that would work beautifully on furniture without priming or sanding; that would be easy to use and quick to dry; and that could be used for a number of different paint techniques. She called it Chalk Paint® because of its velvety, ultra matt finish.
Annie is all about sharing her passion for decorative painting, and inspiring people to be creative and adventurous with her paints and colours.
Annie Sloan is Chalk Paint®.
WHAT IS CHALK PAINT®?
Chalk Paint® is a decorative paint developed by Annie Sloan 25 years ago. It very rarely requires any preparation, such as sanding or priming, and can be used indoors or outside, on just about any surface. It can revitalise old furniture, walls, ceilings and floors with ease. It's easy, fun and makes amazing results accessible to everyone.
When she started working on it, she wanted to create a decorative paint that was immediate and allowed her to be direct and spontaneous. She wanted a fast turn around – paint in the morning, then wax and put it back in position by the afternoon. What’s more, she wanted to develop a paint that could go on more or less anything – old and new wood, metal, plastic, cement, bricks, etc. – all with no priming, no sanding, no preparation needed. She also wanted the colours to be mixable without becoming dead or muddy – indeed, the way she makes colours is not the same as any other paint company.
‘CHALK PAINT’ is a registered trade mark of Annie Sloan Interiors Ltd.